KFC Campaign

For an school assignment I created a campaign for Kentucky Fried Chicken. This campaign is focused on the vegan trend. My idea was to turn the chicken restaurant into a completely vegan restaurant with fried vegetables instead of fried chicken. To make the campaign attractive to the young target group, I presented the search for the chicken in a humorous way.

Models: Milan Hopstaken, Dana Hopstaken, Veerle Leblanc

Concept, styling & photography: Maureen Hilkens